JD

JD

Autonomous logistic vehicle

The concept

This vehicle is the first on-road Level 4 autonomous logistic vehicle used by JD (China’s largest online retailer) and has been designed by Icona. The design is simple, technical and friendly. Its seemingly symmetrical front and rear, together with lights on each corner, describe a non-traditional automotive language. Rather than a directional design, it has a stable and agile attitude together with a non-threatening iconic identity, which is like no other object in our urban landscape. At present, it is intended to operate within the company’s premises and cover the distance from warehouses to JD delivery stations and JD terminal delivery robots.

“We can no longer think of mobility as just transporting people.”

Icona for Forbes