HOUR GLOBAL
WORKING-CYCLE
INDUSTRIES
COVERED
OUR DESIGNERS COVER
THE FULL PROCESS
OUR PILLARS – DESIGN,
ENGINEERING, PROTOTYPING
Icona’s roots lie in automotive design, but our scope extends far beyond cars. Our automotive design process proves relevant and applicable to multiple disciplines. Our product and urban designers share a background in automotive design, infusing products with dynamic and emotionally-driven creativity. Simultaneously, insights from product design have influenced our automotive and transportation process, aligning mobility with client values and customer needs.
To achieve this seamless collaboration, open communication flows across all departments and studios. We embrace the ethos of the ‘total designer,’ ensuring that each member remains involved throughout the project’s entirety. Utilizing the latest tools, from sketches to 2D and 3D digital technology and prototyping, we take pride in realizing the original idea to its fullest potential.
Furthermore, we’ve established collaborations with firms operating in diverse technological sectors, aiming to close the gap between technological innovation and market realization.
Automotive
Our group of experienced automotive designers have a culture of Italian aesthetics and craftsmanship. Our global team consistently integrates elegance, innovation, and performance into iconic vehicles that resonate with our international clients and customers.
Central to our process is our inclusive communication process that brings diverse perspectives to each project. Combining talents from our various studios, cultures and design backgrounds, we excel in crafting vehicles that meet the needs of a wide range of users worldwide.
Transportation
Our design process and capabilities extend past automobiles, igniting innovation in various design fields. Our commitment to pushing boundaries, encompasses all forms of transportation, from trucks, trains, buses, two-wheelers, autonomous shuttles and beyond.
We leverage exceptional visualization and validation tools, clay modeling, and virtual reality testing, seeking solutions and user data for these diverse and unique products.
Our company’s creative process embraces cutting-edge technology and design methodologies to craft exceptional vehicles and transportation solutions.
Product
Our product design process revolves around understanding clients’ values and translating them into engaging products that provide a return on investment. Thorough research and user analysis guides ideation and concept development, ensuring innovative solutions that exceed customer expectations.
Our collaborative approach aligns product features with market demands. We build alliances with our clients to strategize product planning, manufacturing constraints, and cost-efficiency centered around consumer satisfaction and industry success.
This creative journey aims to create human-centric products that resonate with the client’s core principles, evoke emotional connections with customer.
Urban and Robotics
Our expertise lies in developing products that seamlessly integrate with and enhance the environment they inhabit. We excel in understanding the unique contexts of cities and towns, collaborating closely with city councils, local government, architects and urban planners to shape the future of these urban landscapes.
At the core of our approach is the goal of elevating the human experience within these urban settings. We work hand-in-hand with architects, fostering connections and empathy in their work.
Through thoughtful design and implementation, we seek to improve the quality of life for inhabitants, promoting sustainability, accessibility, and efficiency. We envision a future where urban spaces, structures and mobility harmoniously coexist with their surroundings, benefiting both the environment and the individuals who interact with them.
User Interface
As we embark on our journey in user interface design, we have successfully extended our services to cater to a wide range of industries, bringing about a transformative shift in digital interactions.
Our expertise now spans from web applications to mobile interfaces, as we strive to create intuitive user experiences that transcend cultural and language barriers. Drawing upon our in-depth knowledge of diverse markets, we skillfully navigate user testing and deliver impactful and aesthetically pleasing solutions that align with our automotive design values.
Our ultimate goal is to create memorable engagements with technology, whether it is through interactive websites or captivating mobile apps. At the core of our approach lies a profound focus on understanding and fulfilling the user’s needs and preferences, resulting in heightened satisfaction and enhanced usability.
Our Process
Design
-Trend Study
-Market analysis
-User analysis
-Concept definition
-Concept creation
-User Experience
-Concept Validation
Engineering
-Modeling and analysis
-Model validation
-Testing
-Optimisation
-Percieved quality
Prototyping
-Feasibility
-Ergonomics study
-Clinic testing and user validation
-Model realisation
-Mold construction
-Manufacturing
-Production support
Dr Gaudio has extensive experience with prominent brands across diverse sectors including COECLERICI (shipping, trading and mining), APRILIA( motorbikes), FIAMM (batteries, acoustic devices), STILE BERTONE (automotive design). Skilled in Corporate Strategy and Business Planning, in 2010 Dr Gaudio founded in Torino Icona Design Group opening an operating office in Shanghai (China) and later in Los Angeles, Tokyo and Wellington.
For over 40 years, CECOMP has been giving shape to ideas developed by designers, style centers, and research & development bodies for car manufacturers all over the world. Since 2010, they have supported Icona in the later stages of the product life cycle: prototype realization, pre-industrialization, and industrialization, supplying parts, systems, and complete vehicles for low volume production.
Tecnocad Progetti, an esteemed engineering company, is renowned for its exceptional services and innovative solutions. With decades of experience, they support Icona across diverse industries, specializing in CAD services for product development, prototyping, and manufacturing. Collaborating closely with Icona and clients, their skilled team of engineers and designers brings concepts to life with efficiency and cost-effectiveness.