At Icona we imagine and design the transportation, products, and structures of the future
Together with our clients, we strive to shape projects where iconic design becomes the catalyst for transforming ideas into rich experiences.
Empowering companies driven by strong values and ambitions. Our design-house is passionate about creating human-centric products where innovation, and emotion, brings value and wellness to the customer.
Meet Icona’s design powerhouse – a dynamic team of young, culturally diverse individuals, each bringing a wealth of experience. Their unique perspectives create a rich melting-pot of ideas, resulting in groundbreaking and tailored designs for a global audience
Icona Group’s inception aimed to integrate three essential components for a holistic product process: design, engineering, and prototyping. Dr. Gaudio, an experienced CEO in multinational enterprises, merged these foundational elements. With Samuel Chuffart as design director, Tecnocad Progetti for engineering, and Cecomp for prototyping
We’re a Turin-born design-house spreading top-notch innovation worldwide. With studios in Turin, Shanghai, Los Angeles, Tokyo, and Wellington, we are positioned in close proximity to our clients, comprehending their requirements and their clientele’s culture.
Our open-design approach erases departmental boundaries. Transportation designers learn efficient product design, while product, urban, robotics, and UX teams gain from automotive aesthetics. This yields designs balancing functionality, aesthetics, craftsmanship, and tech.
Our Past and our future
Starting with automotive design, our innovative approach led to disruptive production and concept cars that still influence trends today. Over time, our mission expanded, to
encompass transportation, products, spaces, and future mobility concepts.Join us in shaping a limitless future of transformative design experiences.
“Unless you are able to create emotion of interest, you’re failing. In order to create interest, you have to be on the front end of innovation.”
Dr. Teresio Gigi Gaudio – CEO and Founder of Icona Group