The Icona Group is a worldwide collective comprising designers, modelers, engineers, project managers, and support staff. With our extensive expertise and consolidated knowledge, we adeptly handle the creation of complex and varied products. Our teams operate seamlessly, fostering tight collaboration both internally and with clients, offering them our visions from each major global market.
Embracing the motto ‘We are Glocal,’ we provide global insights while remaining attuned to the distinct localized needs of users in the regions our clients aim to reach.
Icona Group
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Our team
Our skilled professionals possess a diverse range of expertise, allowing them to tackle every aspect of the design process with ease. Whether it’s conceptualizing innovative ideas, communicating with clients, conducting in-depth research, or creating visually stunning and functional products, they are capable of handling the entire workflow collaboratively. The team’s global composition fosters a dynamic and inclusive environment, where multi-cultural influences intertwine to create truly unique and groundbreaking designs. The members draw inspiration from their varied backgrounds, enabling them to develop innovative solutions that cater to a world-wide audience.
Imagining tomorrow
Building on the consolidated experience of our founders, Icona Design Group was born as a design-house specializing in transportation design. Our innovative, visionary approach manifested itself from the very first projects with disruptive concept cars, paving the way for trends that are still in progress today. Icona’s mission has grown to encompass more industries and work-flows, utilizing technologies including the most recent computer-aided tools.
From Turin to the world
Turin, the cradle of the Italian transportation history, design and craftsmanship, is one of the main automotive capitals globally. The city also boasts an array of highly regarded universities of design and engineering, which deeply influenced the long industry tradition of the city itself. Not surprisingly, in 2008, the forward-thinking Italian city was nominated World Design Capital. Spurring from this incredible melting pot of development, industry, culture and historical beauty, Icona Design saw its birth. In 2010, the company was founded with a clear mission: to bring top-notch Italian-made transportation and product design to the world.
Shanghai, the door to Asia
Icona’s strategic opening of a Shanghai studio capitalized on China’s role as the second-largest global economy and an established and thriving transportation production hub. This move catered to escalating demand, positioning Icona at the forefront of China’s transportation evolution. Our studio, located in the heart of Shanghai, harmonizes innovation with the city’s cultural fusion. By embracing China’s dynamism, our commitment to our clients materializes through inventive design, engineering, and prototyping solutions. This location underscores Icona’s visionary stance while contributing to China’s international advancement.
Stars and stripes: welcome to Los Angeles
The European and Asian markets were covered, what was missing was a touch-point in the US. But where exactly? The answer came to us in 2016: Los Angeles, California, was the perfect place for our next expansion. One of the top ten states for fastest growing companies operating in the field of high-tech services, the Golden State is regarded as a global technology and innovation center. USA in general, is a country rich in creative talents and technical expertise. Some of them are now part of the Icona Los Angeles Studio team, ready to exceed expectations of our clients.
Tokyo, where tradition meets innovation
Icona’s expansion reached Japan in 2022 as it inaugurated a fresh office in Tokyo’s chic and exclusive Ginza district. The city, a pinnacle of commerce and finance in Japan, holds the distinction of possessing the world’s largest urban economy in terms of gross domestic product. Resting within an industrial hub, Tokyo seamlessly amalgamates tradition and innovation, making it an unparalleled fusion of bygone eras and contemporary progress. Japan, renowned for its prowess in automotive, motorcycle, and various technical sectors, has solidified its global standing. This pivotal intersection of history and modernity assures us that Icona and Japan will mutually benefit from each other’s growth.
Culture Capital – Welcome to Wellington
In 2022, we expanded to New Zealand, where our new office found its home in the vibrant city of Wellington, the nation’s capital. Wellington takes great pride in being a UNESCO City of Film, and prominent presence in the global film sector. The city is also home to universities and institutes that produce skilled graduates in fields relevant to Icona’s expanded focus, such as mobility design, concept design and robotics. By establishing a presence in Wellington, and a design studio in the Massey College of Creative Arts Campus, Icona aims to attract top talent and leverage their expertise to drive their new ventures forward.
