The Ultimate Self-driving Living Room

The concept

The Nucleus embodies Icona’s vision for the future of mobility; it represents the synthesis of futurism and a human-centered mindset. Nucleus takes the Icona Neo Concept one step further by reconsidering the very way that we use a vehicle. If Neo introduced us to tomorrow, Nucleus will introduce us to after-tomorrow. First seen in 2015, the Icona Neo concept demonstrated a very tangible tomorrow for the electric vehicle.
With its fully autonomous driving level five, the Nucleus jumps two generations ahead. Inside the vehicle, the absence of a driver does not only mean the absence of a steering wheel and a dashboard, but the opportunity for a new understanding of mobile living spaces, where the focus is no longer the road but the destination.

“A seamless gliding
first class form of

Samuel Chuffart, Global Design Director of Icona

Essential exterior design

The mono-volume exterior is unlike any vehicle you have ever seen. The shape looks purposeful and beautiful. The profile and surfacing look as though the vehicle was shaped to move efficiently and quietly through the air. Being fully autonomous, there is no side glass in the traditional sense, rather semi-transparent bodycolor panels that allow the occupants to see out from the vehicle but remain shrouded for privacy while traveling. The upper glass from windscreen to the complete roof is asymmetrical, divided into fully transparent and semitransparent glass, giving a distinct visual cue that this vehicle is something truly different. The Icona Nucleus is a self-moving executive lounge: the body side is characterized by long elegant sculpting which emphasizes the luxury nature of the vehicle. Like a protective bubble, the Nucleus protects and embraces its passengers, at the same time offering a stunning view of the outside, thanks to an extremely wide glass surface which constitutes the majority of the upper body.

Luxury lounge-like interior

Now that all occupants are passengers, their interaction and the individuality of their personal space become a priority. Individual preferences can be catered for, as seating arrangements are flexible. The road is there and can be seen, but it is no longer the focus of each and every passenger, as in a cinema. This first class traveling lounge is not a foreign concept if we consider air travel. The flexibility of movement for each individual, along with the Infotainment guided by the car computer, gives a sense of luxury well beyond the material and finish that will be expected from such modern and sophisticated vehicles.


The Nucleus can easily accommodate six people. Seats can be adjusted to different use, rotating to face the desk or the rear passengers in the front, strongly reclining to the rear and even transforming into a couch on center.

The large seats in the front and in the back make it as comfortable and cozy as a luxury living room. If you are heading to a five-star hotel, sitting in the Nucleus will make it seem as if you are already in your room. A small table and all necessary spaces and connections for a laptop are available, as well as a wet bar so that even the shortest trip can be effectively used for business or leisure.